On the occasion of Black Friday , next Friday, November 29th, and until Monday, December 2nd, the TOMO Clothing team is offering a committed and innovative commercial operation. The company has chosen to " share " 30% of its revenue on a selection of winter items, by offering its customers the choice of their discount level between 10% and 28%, the brand donating the balance to Secours Populaire. Fewer promotions for more donations, a way for TOMO Clothing and its customers to offer a little warmth to those who need it.
Black Friday at TOMO Clothing
This commercial operation, which has become increasingly aggressive over the years in terms of promotion and duration, is not in line with the values of the TOMO Clothing brand. Indeed, by offering timeless collections at the fairest price throughout the year, the brand has no need to destock. However, the team is aware that this is an important moment for customers who are not buying more for the same price, but who are buying to satisfy a need at a price compatible with their means. Since TOMO Clothing's mission is to equip everyday heroes who brave the road and weather conditions by traveling by bike, scooter, motorbike or on foot, this is an important moment for TOMO Clothing as well.
FRIDAY RIDE YOUR PRICE
What do you think is the fairest price for a TOMO Clothing item? " Last year, on a selection of items, we decided to offer our customers the option to choose their discount level, while being aware of the impact of each of these promotion levels on a young brand like TOMO Clothing. Buying at the right price means supporting a social and environmental model, in which the work of the current generation is remunerated and the planet of future generations is preserved," explains Céline Jeandel, co -founder of the company. Customers could choose between four different price levels and associated impacts: budget restrictions on advertising for the first level at 10%, inability to produce new collections for the second level at 20%, and finally, inability to pay rent or salaries for the " NO FUTURE " level at 30%.