TOMO Clothing offers a new form of sponsorship to its customers

When we talk about sponsorship, we often think of the sports world, athletes and big brands. At TOMO Clothing, we were inspired by this commercial concept to promote word of mouth and the visibility given to the brand by customers.

TOMO Clothing visible in large on the cycle paths

Indeed, we started from the observation that very often, the more visible the logo was, the higher the price was. However, a very visible logo is a real advertisement for the brand. At TOMO Clothing we therefore decided to test the sale of certain iconic pieces with an A4 logo on the back at a much lower price.

On the slopes, at the red light, in bike parking lots, our customers are our best ambassadors. People who will like the rain cape will be able to quickly identify the brand and know where to get it.

A new operation for the clothing brand TOMO Clothing

On the TOMO Clothing side, the impact of the reduction on the margin is very important. However, we consider it as an investment in advertising. An investment in sponsorship on our customers, an investment in advertising that we prefer to make on the power of word of mouth rather than on traditional advertising platforms.

With original and meaningful operations, this new version of sponsorship is a big first for the brand.